Empathy Edge Solutions collaborated with a leading pharmaceutical company to transform Continuous Medical Education (CME) programs in India. This initiative aimed to strengthen collaboration between general physicians and surgeons, while improving patient management in diabetes specialty clinics. By analyzing key contextual and internal drivers—including social norms, beliefs, and emotional factors—the project provided deep insights into the behaviors and decision-making processes of healthcare providers, leading to more cohesive and patient-centered care strategies.
Key Achievements:
- Revamped CME Programs: Redesigned CME content and structure to foster stronger partnerships between general physicians and surgeons, enhancing clinical outcomes.
- Optimized Patient Management in Diabetes Clinics: Implemented strategies to address specific social and emotional factors influencing healthcare providers, thereby improving patient care and engagement.
- Behavioral Insights for Lasting Change: Identified the social, emotional, and belief-based factors impacting healthcare practices, empowering providers with a more comprehensive understanding of patient and peer interactions in clinical settings.