Empathy Edge Solutions undertook a comprehensive project aimed at gaining a deeper understanding of customer journeys in HIV prevention. The team mapped decision-making pathways for young males in Zimbabwe and Zambia regarding voluntary medical male circumcision, with the goal of strengthening demand generation efforts. Additionally, they examined the HIV prevention journey for adolescent girls and young women in South Africa, focusing on strategies to enhance the adoption and effective use of prevention products.
Customer Journey Mapping
- Identified key decision-making stages for young males in Zimbabwe and Zambia concerning voluntary medical male circumcision to better shape demand generation initiatives.
- Charted the HIV prevention experience for adolescent girls and young women in South Africa to promote greater uptake and sustained use of HIV prevention products.
This project provided valuable insights that informed targeted interventions and optimized HIV prevention strategies across these regions.