Empathy Edge Solutions developed strategic healthcare projects to enhance patient outcomes and healthcare engagement globally. Our initiatives included tailored on-boarding programs for Parkinson’s patients in the US and EU to support medication adherence, marketing strategies for contraceptive use in India, and promotion of generic drugs among chronic disease patients in the US.

We also mapped decision-making journeys for HIV prevention in South Africa and influenced demand for medical male circumcision in Zimbabwe and Zambia. Additionally, we restructured Continuous Medical Education (CME) programs to foster collaboration among healthcare providers and improve diabetes patient management in India.

• Product Marketing and Drug Adherence

  • Developed an on-boarding program for patients with parkinson’s disease in US and EU to drive adherence to particular line of treatment.
  • Influenced the marketing program of a pharma major to drive adoption of modern contraceptives in India.
  • Drove preference for generic drugs over brand options amongst members managing chronic condition in US.
  • Developed a communication plan for TB patients to drive medical adherence in India.

• Customer Journey

  • Established the decision journey of young males in the context of voluntary medical male circumcision to influence demand generation programs in Zimbabwe and Zambia.
  • Mapping the HIV prevention journey for adolescent girls and young women to improve uptake and effective use of HIV prevention products in South Africa.

• Health Care Provider Engagement , Continuous Medical Education programs

  • Re-designed CME programs for a pharma major to help drive collaboration between general physicians and surgeons in India.
  • Influenced patient management processes of a diabetes speciality clinic in India.
  • Identified the contextual and internal drivers–such as social norms, beliefs, and emotions–that influence the clinical behaviors of healthcare providers in India.